SFDC CRM: What the Acronym Means and What Salesforce Actually Sells
SFDC is shorthand for Salesforce.com, not a product line. Here is what the acronym means, how the object model works, and what to check before buying.
CRM Basics
The records, lifecycle, and operating habits behind a CRM that a sales team actually uses.
Customer Relationship Management: What It Is and How It Works
A plain-English guide to customer relationship management: the records, handoffs, and habits behind a CRM that actually gets used.